Contest Information

What: ATV and Dirt Bike Safety PSA Contest ""Kids Helping Kids Ride Safe/Ride Smart""

Who Can Participate: Students: Ages 6 to 18. Students will be grouped according to age ranges: 6-10 years old, 11-14 years old, and 15-18 years old.

Contest Dates: June 1, 2014 through August 15, 2014

Prizes: Each age category has a First ($500), Second ($300) and Third ($200) prize.
One Grand Prize ($2,500) winner will be selected, all age categories are eligible for the Grand Prize.

How Does it Work? Create a 15, 30 or 60 second video Public Service Announcement (PSA) that will inform and motivate people to follow safe and responsible ATV and/or dirt bike use.
Remember, the purpose of this contest is to help raise awareness about the importance of ATV and dirt bike safety and to encourage your friends and family to always use the “Golden Rules” of ATV Safety when riding an ATV and to always follow the MSF Dirt Bike Riding Tips when riding a dirt bike.
Entrants are asked to remember to always demonstrate the safe and responsible use of ATVs and/or dirt bikes in their video submissions. Keep in mind that depicting unsafe activity or non-compliance with any of the “Golden Rules” or “Dirt Bike Riding Tips” will disqualify a video from the contest. HINT: Read the ""Golden Rules"" and “Dirt Bike Riding Tips” first, and then put your outline, story board and script together.

Background: With more than 35 million riders operating over 10 million ATVs across the U.S., understanding the importance of safe and responsible riding techniques is essential. Both riders and non-riders can benefit from knowing the fundamentals to keep themselves, their friends and their families as safe as possible.
Young riders, who often have more time to ride dirt bikes and ATVs in the summer due to free time away from school, are especially vulnerable to certain types of crashes when not following proper safety rules. For example, nearly 90 percent of youth ATV-related injuries occur when a youth is operating an adult-sized ATV. Parents should supervise children under the age of 16 at all times while they operate an ATV, and manage when the vehicle can be used by removing the ignition key. By controlling the means to start the ATV, parents are literally holding the key to their child’s safety.
Consumer Product Safety Commission data show that 92 percent of all ATV-related fatalities are the result of warned-against behaviors. The ATV Safety Institute has eight Golden Rules of ATV safety that address these behaviors and apply to all riders:

Golden Rules of ATV Safety

  1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
  2. Never ride on paved roads except to cross when done safely and permitted by law - another vehicle could hit you. ATVs are designed to be operated off-highway.
  3. Never ride under the influence of alcohol or other drugs.
  4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.
  5. Ride an ATV that's right for your age.
  6. Supervise riders younger than 16; ATVs are not toys.
  7. Ride only on designated trails and at a safe speed.
  8. Take a hands-on ATV RiderCourseSM and the free online E-Course. Visit or call 800.887.2887.

MSF Dirt Bike Riding Tips

  1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
  2. Except for dual-purpose models, never ride on paved surfaces except to cross when done safely and permitted by law - another vehicle could hit you. Dirt bikes are designed to be operated off-highway.
  3. Never ride under the influence of alcohol or drugs.
  4. Supervise riders younger than 16; dirt bikes are not toys.
  5. Don’t let youngsters ride motorcycles that are too tall or powerful for their capabilities.
  6. Don’t ride alone on remote trails. Use the buddy system.
  7. Ride only on designated trails and at a safe speed.
  8. Take a hands-on riding course. Visit

How Do I Enter? There are two steps that need to be taken to enter:

  1. Post your completed video PSA to YouTube as a response to YouTube Challenge. Find Us Here.
  2. Then fill out and submit this entry form to ASI.

Video PSA Requirements:

  1. The PSA video must be either 15, 30 or 60 seconds in length, inclusive of all titles and credits and should close with a visual referral to if featuring ATVs exclusively or to if featuring dirt bikes exclusively or if your PSA includes both ATVs and dirt bikes refer to
  2. Each video PSA must cover one or more ATV Safety “Golden Rules” or one or more of the MSF “Dirt Bike Riding Tips”.
  3. You may enter multiple versions of your PSA (i.e. 15, 30 and 60 second versions).
  4. All entries must be new, original creation of the entrant(s). The PSA cannot have been submitted in a previous promotion or contest.
  5. A signed Appearance Consent and Release Form for the entrant and each person appearing in the PSA, and his/her parent/guardian if he/she is a minor (under the age of 18).
  6. By submitting a video, all entrants grant ASI, MSF and RRAF a non-exclusive license to air the video in any manner and medium whatsoever, with no compensation (other than any prize money awarded to you).
  7. Please note that incomplete entries and those submitted after the deadline, August 15, 2014 at 11:59PM PST will not be considered.

Official Rules:

  1. No purchase necessary to enter or win. Void where prohibited by law. Maximum one entry (up to three versions: 15, 30 and 60 second) per person or team.
  2. Video PSAs may be produced and submitted by an individual student or a group of up to four students per entry.
  3. All video and music contained in the PSA must be original and copyright/royalty free. Otherwise, written permission from copyright holder granting use of the video footage or music is required and must be submitted with each entry if needed. Video without verified permissions are ineligible.
  4. PSAs containing any verbal or written statistics, facts or copyright/royalty free media must submit references with entry form.
  5. Video entries must be submitted as a video response to our YouTube Challenge video by August 15, at 11:59PM PST.
  6. Video cannot exceed 60 seconds in length, inclusive of titles and credits.
  7. Video must meet YouTube guidelines for file format and file size. For more information on how to post a video response, go to this YouTube help page.
  8. The contest is open only to students who are legal residents of the U.S. and between the ages of 6 and 18. Employees of ASI, MSF, RRAF and their families are not eligible to win the contest.
  9. ASI, MSF and RRAF is not responsible for any computer on internet failure of any kind which delays or prevents transmission of submission to YouTube or entry to ASI.
  10. ASI, MSF and RRAF will not consider any video that depicts scenes of disregard for the rider’s safety or the safety of other riders or bystanders. Do not submit content that would break any laws, cause damage to personal property of others, cause injury to the environment, defame, abuse, harass, stalk, threaten or otherwise violate legal rights (such as privacy rights, publicity rights, copyrights, or trademark rights) of others.
  11. Content that is unacceptable for this contest includes:
    1. Violence
    2. Images of injury or death
    3. Inappropriate language
    4. Nudity/sexually explicit content of any kind
    5. Sexual innuendo / sexist content
    6. Racial, ethnic or religious slurs
    7. Hate language
    8. The bottom line is this: do not submit anything which would not be considered a ""G"" rating.


Entries will be reviewed by a panel of ASI, MSF and RRAF associates, members and affiliates, whose decisions are final. Winners will be notified by email. Winning PSAs and the name and state of the submitters will be posted on and/or on or after September 10, 2014. First ($500), second ($300) and third ($200) prizes are awarded in each of three age categories 6-10, 11-14, 15-18 and in two product categories: ATV and dirt bikes. One Grand Prize winner will be awarded $2,500, all age categories are eligible. Nineteen potential winners totaling $8,500 in prize money. Odds of winning depend on the number of entries received and the quality of the videos. If no videos meet ASI’s, MSF’s and RRAF’s standards, no prizes will be awarded. Winning PSAs will be posted online at and/or and made available to communities throughout the U.S. to support ATV and dirt bike safety.

Prize money will be paid directly to the entrant, unless the entrant is a minor under the age of 18, in which case the prize money will be paid to the parent or legal guardian indentified on the entry form. All taxes are the responsibility of winners. Prize winners must sign a statement of eligibility and a publicity release.

Disclaimer of liability/responsibility:

You acknowledge that: (a) there are DANGERS AND RISK OF INJURY, DEATH, OR PROPERTY DAMAGE that exist in your use of ATVs and/or dirt bikes; (b) your action to produce a video for this contest may result in injury including, but not limited to, BODILY INJURY, STRAINS, FRACTURES, PARTIAL OR TOTAL PARALYSIS, OTHER AILMENTS THAT COULD CAUSE SERIOUS DISABILITY, OR DEATH; (c) these risks and dangers may arise from foreseeable or unforeseeable causes; and (d) you, on behalf of yourself, your personal representatives and your heirs, hereby assume all risks and all responsibility, and agree to release the ATV Safety Institute, the Motorcycle Safety Foundation, the Right Rider Access Fund its affiliates and their officers, directors, employees and agents (collectively “ASI, “MSF”, “RRAF”) for any injuries, deaths, losses and/or damages.

By taking action to produce a video for this contest, you agree and understand that, on behalf of yourself, your personal representatives and your heirs, you are relinquishing any and all rights you now have or may have in the future to sue ASI, MSF, RRAF for any and all injury, death, or property damage you may suffer arising from ATV or dirt bike riding or any other action in the production of this video, including claims based on allegations of ASI’s, MSF’s, RRAF’s negligence.



BY TAKING ACTION TO PRODUCE A VIDEO FOR THIS CONTEST, YOU AGREE TO INDEMNIFY, DEFEND, AND HOLD HARMLESS ASI, MSF and RRAF FROM AND AGAINST ANY AND ALL LOSSES, EXPENSES, DAMAGES AND COSTS, INCLUDING REASONABLE ATTORNEY’S FEES, RESULTING FROM ANY SUCH ACTION. Your further agree, on behalf of yourself, your personal representatives and your heirs, to agree to hold harmless, defend, and indemnify ASI, MSF and RRAF from any and all claims, suits, or causes of action by others for bodily injury, death, property damage, or other damages which may arise out of your production of a video for this contest, including claims arising from allegations of ASI’s, MSF’s, RRAF’s or any other party’s negligence.


The Do the Ride Thing Video Contest is sponsored by the ATV Safety Institute (ASI), the MSF Dirt Bike School (MSF) and the Right Rider Action Fund (RRAF).

The ATV Safety Institute develops rider training programs and promotes the safe and responsible use of ATVs. The ASI works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America®. For safety information or to enroll in the ATV RiderCourse nearest you, visit or call (800) 887-2887.

Since 1973, the Motorcycle Safety Foundation has set internationally recognized standards that promote the safety of motorcyclists with rider education courses, operator licensing tests and public information programs.

The Right Rider Access Fund is a charitable, community benefit organization created in 2011 to support off-highway vehicle enthusiasts directly by supplementing the work of the Motorcycle Industry Council, the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association and in other ways.